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  • zechariah abraham

    client portfolio

  • BBC

    Radio advertising

    Essential mix

    Exhibition design and installation showcase

  • work

  • case study

     

    The One, The Original, The Only.

     

     

    story

     

    The remit of Radio 1 is to Entertain & Engage a broad range of young listeners with a distinctive mix of contemporary music

     

    solution

     

    People love music, make no mistake about that, whether and how they buy it right now is one thing, but people still want to party! 15-29 year old young adults who tune into listening for new parties, new nights, new venues, new themes that keep the scene fresh & exciting

     

    result

     

    Retro design theme platform to Celebrate & Inspire young talent with over a decade of experimental media as 'The Original-Cutting Edge'

     

    brand value: £4.5M

     

    design-author: zechariah abraham