client portfolio
zechariah abraham
client portfolio
BBC
Radio advertising
Essential mix
Exhibition design and installation showcase
work
case study
The One, The Original, The Only.
story
The remit of Radio 1 is to Entertain & Engage a broad range of young listeners with a distinctive mix of contemporary music
solution
People love music, make no mistake about that, whether and how they buy it right now is one thing, but people still want to party! 15-29 year old young adults who tune into listening for new parties, new nights, new venues, new themes that keep the scene fresh & exciting
result
Retro design theme platform to Celebrate & Inspire young talent with over a decade of experimental media as 'The Original-Cutting Edge'
brand value: £4.5M
design-author: zechariah abraham