One in three people have a treat hiding on their boots card.

 

story

 

About 5 million Advantage Card holders who have not redeemed in the past 2 years = millions of points sitting on Cards and thousands of treats waiting to be released! We know that 1 in 3 people have over 500 points on their card. These customers are really valuable to drive incremental sales and profit as we race to the line!

 

solution

 

Drive awareness of the number of points they have on their Advantage Card and what they are worth. Encourage customers to re-evaluate how they feel about their Advantage Card

 

result

 

Drive redemption!

Every store colleague completes 2 redemption transactions a day will smash target of +10% and contribute to Boots overall profit

 

value: £8.5M

 

design-author: raj sahota

 

 

• zechariah abraham

  client portfolio

• Boots

  Health and beauty

  What's on your card?

  Shopper marketing, customer journeys

• work

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

  

• case study

   

  One in three people have a treat hiding on their boots card.

   

   

  story

   

  About 5 million Advantage Card holders who have not redeemed in the past 2 years = millions of points sitting on Cards and thousands of treats waiting to be released! We know that 1 in 3 people have over 500 points on their card. These customers are really valuable to drive incremental sales and profit as we race to the line!

   

  solution

   

  Drive awareness of the number of points they have on their Advantage Card and what they are worth. Encourage customers to re-evaluate how they feel about their Advantage Card

   

  result

   

  Drive redemption!

  Every store colleague completes 2 redemption transactions a day will smash target of +10% and contribute to Boots overall profit

   

  brand value: £4.5M

   

  design-author: zechariah abraham