Global village action
Rebuilding purpose and overcoming obstacles
Brand identity, digital development and branding guidelines
One in three people have a treat hiding on their boots card.
About 5 million Advantage Card holders who have not redeemed in the past 2 years = millions of points sitting on Cards and thousands of treats waiting to be released! We know that 1 in 3 people have over 500 points on their card. These customers are really valuable to drive incremental sales and profit as we race to the line!
Drive awareness of the number of points they have on their Advantage Card and what they are worth. Encourage customers to re-evaluate how they feel about their Advantage Card
Every store colleague completes 2 redemption transactions a day will smash target of +10% and contribute to Boots overall profit
brand value: £4.5M
design-author: zechariah abraham