Luxury fashion

Aesthetics of brand reinterpretation and iconic storytelling

Buyer campaigns,  intricate prints and cultural heritage

One in three people have a treat hiding on their boots card.

story

About 5 million Advantage Card holders who have not redeemed in the past 2 years = millions of points sitting on Cards and thousands of treats waiting to be released! We know that 1 in 3 people have over 500 points on their card. These customers are really valuable to drive incremental sales and profit as we race to the line!

solution

Drive awareness of the number of points they have on their Advantage Card and what they are worth. Encourage customers to re-evaluate how they feel about their Advantage Card

result

Drive redemption!

Every store colleague completes 2 redemption transactions a day will smash target of +10% and contribute to Boots overall profit

brand value: £4.5M

design-author: zechariah abraham