Supported by hm government health

Global pandemic

Cause-related campaign

An invitation to the world, to be inspired by the brand, to inspire a generation.

story

London 2012’s ambition is to create a Games for everyone, where everyone is invited to take part, join in and enjoy the most exciting event in the world

solution

London 2012 brand – is simple so that people all over the world can understand it. It is distinct, bold and buzzing with energy.

It feels young in spirit and it shows positive creative energy

London 2012 Games aim to touch people like never before, inspiring people to do more and try new things. We need a powerful campaign to help us achieve all of this excitement

result

Lines reach out from the shape and angles of the typographical approach to create a dynamic geometry that forms & represents an invitation to the world – to join together and be inspired by the energy of the athletes competing at the London 2012 Games.

London 2012’s Inspire programme will help bring the benefits of the 2012 Games to every part of the UK – giving millions the opportunity to participate as never before!

brand value: £4.5M

design-author: zechariah abraham