Health and beauty

No7 make-up campaign

Shopper marketing, customer journeys

Real women, no models, no re-touching, just great make-up for real women!"

story

Celebrating No7's heritage by looking back into the archives and celebrating original products and famed adverts. It's now amazing to see how many women have used No7 since it launched back in 1935, with some who have solely relied on No7 for their make-up and skincare needs their whole lives!

solution

No models, no celebrities, just real 20-45 age women each with simple busy, ordinary lives and aspirations. No7 isn't selling a dream, but a tangible WOW reality.

Launch a colourful campaign featuring real women, not models, who haven’t been airbrushed or retouched, captured experiencing their very own Ta Dah! Moments

result

No7 believe every women should have a Ta Dah! moment when you look in the mirror and think 'WOW- I look great' and step out into the world with confidence

They're not wearing make-up because they want to be someone else; they're wearing it because they want to be simple beautiful women with gorgeous make-up

brand value: £4.5M

design-author: zechariah abraham