Non-profit organisation

Empowering people and lifting lives for good

Fundraising strategy

Speaking out is powerful. It can change minds and influence decision makers. Making the impossible, possible.

story

Oxfam has 11 worldwide organizations that together constitute Oxfam International. The power of the new identity symbol is based on the “O” and “X” in Oxfam, communicating the non-governmental organization’s humanitarian aid and partnership values. From emergency field relief towards advocacy — the new Oxfam symbol is enabling people to connect & be like they are, someone they can relate to & who cares about the state of the world and who is for humanity.

solution

Lift lives for good. "Make the impossible, possible."

Lift one person and they will lift others. Speaking out is powerful.

It can change minds and influence decision makers

result

We know people have the power to change their lives, and the lives of those around them. All they need is a little lift. With your help, one good thing leads to another. Lift up words to express what it means to lift lives for good

brand value: £4.5M

design-author: zechariah abraham