Brand activation

In-store retail branding experience

Trade marketing, point of sale, press advertising

Design thinking: good design for Braun means creating meaningful products that people enjoy using

story

Good design for Braun means creating meaningful products that people enjoy using - products that are highly functional, intuitive to use and enduring. The Braun CoolTec campaign focuses on design that creates a positive product experience, not just for the first time, but over many years of use in the bathroom, the kitchen or just anywhere!

solution

Give your face a rest from shaving to experience a unique premium shaving offering. Yes why choose Braun foil shaving? It's designed to put skin irritation on ice! 35-65 age males still seeking for that ultimate close comfortable shave

result

Braun's 1940 Prototype Style

Less but better' approach to design extends far beyond the sphere of grooming." From Max Braun's early prototypes in the 1940's, through to the latest innovations of the new Series range, Braun has continued to combine first-class expertise with a leading eye for the latest trends. Strong core values and a passion for innovation lie at the heart of Braun's international success. The Press Advertising communicates 'less but better'.

Our design thinking: Consumer first, we learn how people use current products and speak to them about their needs - then we proceed to be innovative and creative

brand value: £7.5M

design-author: zechariah abraham