Health and beauty

Heart health starts with a sip

Shopper marketing, customer journeys

and in-store brand experience

Heart health starts with a sip.

story

How important is heart health to you? Heart disease is the UK’s biggest killer. Scientifically proven to support Heart Health – the centre of our message

solution

Offer a FREE "To Try" sample at Boots in-store that raises awareness & educates shoppers with an experience for easy absorption with no fishy odour after-taste

result

Primary females aged 45-60 to 25-34 males who are conscious wellness seekers about their health, take supplements they trust to give them health benefits. Improve an added value in-store customer experience that increases linked sales for MegaRed products. It's scientifically proven for a healthy heart.

brand value: £7M

design-author: zechariah abraham