Branded packaging, press advertising
Not Just Any Cola.
Virgin Group announced the formation of The Virgin Cola Company Ltd. What better way for us to demonstrate our challenging and innovative values than to launch into the £150 billion global soft drinks industry, up against the world's biggest brand. Buoyed by the initial sales (over 30 million litres in the first few months) and fantastic consumer reaction to the taste of our cola, the business soon began to expand.
The UK was the first to launch the Cur-V bottle with Pamela Anderson curves – a fantastic PR coup that gave immediate on-shelf impact and is now the icon bottle of Virgin Drinks. "
Red’s is doing a great job for Virgin. "Be Brave & Daring!"
Target 20-35 young adults to middle-aged people with vibrant red shrink packaging with silver that distinguishes the original cola with diet cola
Red is the Lifeblood of the Virgin brand and is a great Brand Asset
The brave do not live forever, but the cautious do not live at all.”
Sir Richard Branson
The Virgin Drinks bottle will now always be an icon
brand value: £12M
design-author: zechariah abraham