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  • zechariah abraham

    client portfolio

  • Virgin group

    Global franchise

    Admire bravery

    Branded packaging, press advertising

  • work

  • case study

     

    Not Just Any Cola.

     

    story

     

    Virgin Group announced the formation of The Virgin Cola Company Ltd. What better way for us to demonstrate our challenging and innovative values than to launch into the £150 billion global soft drinks industry, up against the world's biggest brand. Buoyed by the initial sales (over 30 million litres in the first few months) and fantastic consumer reaction to the taste of our cola, the business soon began to expand.

     

    The UK was the first to launch the Cur-V bottle with Pamela Anderson curves – a fantastic PR coup that gave immediate on-shelf impact and is now the icon bottle of Virgin Drinks. "

     

    solution

     

    Red’s is doing a great job for Virgin. "Be Brave & Daring!"

    Target 20-35 young adults to middle-aged people with vibrant red shrink packaging with silver that distinguishes the original cola with diet cola

     

    result

     

    Red is the Lifeblood of the Virgin brand and is a great Brand Asset

     

    The brave do not live forever, but the cautious do not live at all.”

    Sir Richard Branson

     

    The Virgin Drinks bottle will now always be an icon

     

    brand value: £12M

     

    design-author: zechariah abraham