Global franchise

Admire bravery

Branded packaging, press advertising

Not Just Any Cola.

story

Virgin Group announced the formation of The Virgin Cola Company Ltd. What better way for us to demonstrate our challenging and innovative values than to launch into the £150 billion global soft drinks industry, up against the world's biggest brand. Buoyed by the initial sales (over 30 million litres in the first few months) and fantastic consumer reaction to the taste of our cola, the business soon began to expand.

The UK was the first to launch the Cur-V bottle with Pamela Anderson curves – a fantastic PR coup that gave immediate on-shelf impact and is now the icon bottle of Virgin Drinks. "

solution

Red’s is doing a great job for Virgin. "Be Brave & Daring!"

Target 20-35 young adults to middle-aged people with vibrant red shrink packaging with silver that distinguishes the original cola with diet cola

result

Red is the Lifeblood of the Virgin brand and is a great Brand Asset

The brave do not live forever, but the cautious do not live at all.”

Sir Richard Branson

The Virgin Drinks bottle will now always be an icon

brand value: £12M

design-author: zechariah abraham