TRANSFORM LIVES, ERADICATE POVERTY
STORY
The devastating economic fallout of the virus pandemic is being felt across the globe. But for poor people in poor countries who are already struggling to survive, there are almost no safety nets to stop them falling into poverty. More than half a billion more people could be pushed into poverty unless urgent action is taken to bail out poor countries affected by the economic fallout from the Covid-19 pandemic.
The impact of shutting down economies to prevent the virus spreading risks setting back the fight against poverty by a decade globally – and by 30 years in the hardest-pressed countries such as Ghana. Over half the global population; could be living in poverty – in the aftermath of the pandemic. Rebuild purpose for a cause-related non-profit UK registered international charity. Rescue & Release Lives of enslaved Street Children – from the traumas of living in slavery on the extreme streets of Ghana. Empower & Enable every street child to flourish for a self-directed safe development and an environment to drive learning for an education within a secure home.
The devastating economic fallout of the virus pandemic is being felt across the globe. But for poor people in poor countries who are already struggling to survive, there are almost no safety nets to stop them falling into poverty. More than half a billion more people could be pushed into poverty unless urgent action is taken to bail out poor countries affected by the economic fallout from the Covid-19 pandemic.
The impact of shutting down economies to prevent the virus spreading risks setting back the fight against poverty by a decade globally – and by 30 years in the hardest-pressed countries such as Ghana. Over half the global population; could be living in poverty – in the aftermath of the pandemic. Rebuild purpose for a cause-related non-profit UK registered international charity. Rescue & Release Lives of enslaved Street Children – from the traumas of living in slavery on the extreme streets of Ghana. Empower & Enable every street child to flourish for a self-directed safe development and an environment to drive learning for an education within a secure home.
REBUILD PURPOSE
SOLUTION
Launch and create an identity rescue package that reiterates the vision into a powerful global-brand and reinforces the new identity with a central unifying concept –with stronger storytelling and core values that amplify! Develop uniqueness: This short statement points to the core mission maintaining message consistency to reinforce and promote the new identity with solid brand belief.
Capture the spirit of the vision that brings to life the essence of the charity – “We believe that every street child should be able to dream for a better future”. People matter everyday. Empower & Transform Lives for every Street Child. The new brand identity strengthens the entire brand architecture with great importance working alongside the rescue package. The icon is paramount to the brand vision – its distinguishing letter ‘G’ stands for Global. The pictographic becomes the keyhole to combat and unlock poverty – it portrays the lives of vulnerable street children. The new global brand colour patterns portray the shaken impact and complex issues of the global economic, welfare health and infected lives by this deadly virus remains a serious challenge to their current way of living in fear and panic. This enables people to make an emotional connection with the brand for social change. Reinforce Hope – Empower Lives Now. Strengthing the branding guidelines.
Launch and create an identity rescue package that reiterates the vision into a powerful global-brand and reinforces the new identity with a central unifying concept –with stronger storytelling and core values that amplify! Develop uniqueness: This short statement points to the core mission maintaining message consistency to reinforce and promote the new identity with solid brand belief.
Capture the spirit of the vision that brings to life the essence of the charity – “We believe that every street child should be able to dream for a better future”. People matter everyday. Empower & Transform Lives for every Street Child. The new brand identity strengthens the entire brand architecture with great importance working alongside the rescue package. The icon is paramount to the brand vision – its distinguishing letter ‘G’ stands for Global. The pictographic becomes the keyhole to combat and unlock poverty – it portrays the lives of vulnerable street children. The new global brand colour patterns portray the shaken impact and complex issues of the global economic, welfare health and infected lives by this deadly virus remains a serious challenge to their current way of living in fear and panic. This enables people to make an emotional connection with the brand for social change. Reinforce Hope – Empower Lives Now. Strengthing the branding guidelines.
CAPTURE SPIRIT – CHANGE LIVES
RESULT
The brand sets itself apart from its competitors and gains strong brand recognition as being Youthful & Tactful, yet visually different in appearance from other charities. The brand tagline strengthens as well as protects the brand trademark and has no negative connotations but is short & unique and differentiates itself from other charities as it evokes an emotional response that is easy to say and remember: “Transform Lives – Eradicate Poverty”. The tone of voice commands a calling for ‘What Must Be Done’. The brand strategy is aligned with a new positioning that can drive planning for sales and marketing with high expectations, creating standards with its clear consistency branding guidelines. This evolves to create openings into the uncertainty but emerging marketplaces and reaches to communicate its global concerns with the public and government sectors.
The brand sets itself apart from its competitors and gains strong brand recognition as being Youthful & Tactful, yet visually different in appearance from other charities. The brand tagline strengthens as well as protects the brand trademark and has no negative connotations but is short & unique and differentiates itself from other charities as it evokes an emotional response that is easy to say and remember: “Transform Lives – Eradicate Poverty”. The tone of voice commands a calling for ‘What Must Be Done’. The brand strategy is aligned with a new positioning that can drive planning for sales and marketing with high expectations, creating standards with its clear consistency branding guidelines. This evolves to create openings into the uncertainty but emerging marketplaces and reaches to communicate its global concerns with the public and government sectors.
