HEART HEALTH STARTS WITH A SIP
STORY
Reckitt Benckiser acquired Schiff Nutrition, primarily US based. How important is heart health to you? Heart disease is the UK’s biggest killer. Scientifically proven to support Heart Health – the centre of our message. MegaRed has now launched in the UK and has grown to become the No.1 in vitamins and minerals supplements.
SOLUTION
Offer a FREE “To Try” sample at Boots in-store that raises awareness & educates shoppers with an experience for easy absorption with no fishy odour after-taste. Increase linked sales and improve awareness of the MegaRed range; focusing on the targeted product range. Ensure all Boots shoppers leave the store ‘Feeling Good’ about their instore experience at Boots
RESULT
Primary females aged 45-60 to 25-34 males who are conscious wellness seekers about their health, take supplements they trust to give them health benefits. Improve an added value in-store customer experience that increases linked sales for MegaRed products. It’s scientifically proven for a healthy heart.
BRAND VALUE: £7M
